NZ Book Council

This is a bit of an odd one. Follow me closely, if you will.

I was reading this article on

Now, I love to read and I'm as curious as the next ape, so I follow the link and check out the site. It's an interesting site, though I don't know how effective the gimmick will actually be. I try to read a poem by T. S. Eliot but instead get a message saying "It's not available in your area." I guess this makes sense since I'm not in New Zealand. Now, the site has me in full-screen mode, though, and my eye catches "encourage your friends, click here" at the bottom and I'm hurrying along and just assume that's the way to exit full-screen mode so I click. It's turns out to be a mailto link opening an email document saying "Make yourself look busy. Start reading a book." and "Take back some of your leisure time. Click this link." With the URL for the site below.

Ok, now here's where it gets a little esoteric. Their zeal for reading advocacy made me well up with tears.

I'm seriously a pushover, aren't I? 1 hankie